Ed Hardy and Christian Audigier watch out

21
Feb
2012
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The new Japanese designer, I stumbled across accidentally the other day whilst walking around my local shopping center and browsing in a small boutique store stocking tattoo style t-shirts, caps, flip-flops and hoodies. The brand is called Shiroi Neko (which is Japanese for White Cat) and they pride themselves on producing high quality designs, which are made from sustainable materials as well as ethically produced – employing only adults in countries where there is no history of sweat shops and unfair labour laws. Sweet.

“Shiroi Neko want sustainable, healthy development for people and the environment. We want to help improve conditions in the garment industry. That’s why we want everyone who works with us to be concerned about human rights, wages, working hours and social accountability.”

You can check out there website here http://www.shiroineko.com but I would strongly suggest taking a look on ebay, there seemed to be some sellers direct from Thailand for a very reasonable price, and just for comparison the shirt I bought was JPY3300 which is about 35 bucks, so very very reasonable, especially when you compare to the Ed Hardy shirts which can cost well above a hundred dollars!

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2 Comments

  • Noé says:

    Where did you buy your Shiroi Neko Tee!? I looked at the brand’s official website but i didn’t notice any retailers store list..!?
    I’m new in town (i arrrived in Tokyo 1.5month ago) and even if it’s certainly more expensive to buy in retailers shops i’d rather do that than order online…

    Oh and BTW, thank you for your blog. Very instructive!

  • admin says:

    Hey Noé, it was from Decks shopping center in Odaiba, and this store, up on the 2nd Floor – http://www.odaiba-decks.com/index.php?mode=shop&page=detail&code=59

    They have a Rakuten store too, looks like you can buy the stuff online there if you can manage with the Japanese ordering http://www.rakuten.ne.jp/gold/gabriela/


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