Ed Hardy and Christian Audigier had better watch out, there is a new player in the tattoo designed t-shirt world, and after buying a t-shirt the other day – I have to say I’m very impressed with the quality!

The new Japanese designer, I stumbled across accidentally the other day whilst walking around my local shopping center and browsing in a small boutique store stocking tattoo style t-shirts, caps, flip-flops and hoodies. The brand is called Shiroi Neko (which is Japanese for White Cat) and they pride themselves on producing high quality designs, which are made from sustainable materials as well as ethically produced – employing only adults in countries where there is no history of sweat shops and unfair labour laws. Sweet.

“Shiroi Neko want sustainable, healthy development for people and the environment. We want to help improve conditions in the garment industry. That’s why we want everyone who works with us to be concerned about human rights, wages, working hours and social accountability.”

You can check out there website here http://www.shiroineko.com but I would strongly suggest taking a look on ebay, there seemed to be some sellers direct from Thailand for a very reasonable price, and just for comparison the shirt I bought was JPY3300 which is about 35 bucks, so very very reasonable, especially when you compare to the Ed Hardy shirts which can cost well above a hundred dollars!